Why dentists need a professionally designed brand identity and website
Contact us for a free consultation and quote. If you already have a website, we can provide a free website review or 'health check'
Looking around the internet, it is obvious that many dentists underestimate the role that a professional brand image and website plays in promoting their business and generating new patients for their practice.
Your website will often be the first point of contact between your practice and a potential patient. By conveying the right emotions and messages through your website (i.e. your brand values) and standing out from the crowd, you can leave a positve professional impression on the prospective client which will give them the confidence to choose your dental practice over the competition.
Your website is also a powerful marketing tool which will bring you new business through search engines such as Google. The disadental case study (below) shows how we managed to achieve top ranking for competitive keywords for this dental practice in Matlock.
Disa Dental group - branding, logo design and website design
We were approached by a dentist who wanted to create a brand for its group of 4 dental practices in Derbyshire. Under the brand name, disa dental, we created the brand identity, logo, website and stationery.
The name originates from the Disa orchid which grows on the slopes of Table Mountain, Cape Town in South Africa. The name was partly chosen because the owner originated from South Africa and he wanted his group of practices to reflect his own background and personality.
Looking around the internet, it is apparent that many dentists underestimate the important role a professional brand image and website plays in promoting their business
After consultation with our client, we created a logo which was modern, elegant and reflected the brand values of the practice which is well equipped and a practice in which patients can relax.
We chose a color palette consisting of fresh and modern shades of blue. The characteristics associated with this colour are security, coolness and reliability. Because blue is also associated with the sky and ocean, it also communicates calmness and peace.
Photography is also used to reinforce the brand values and the tagline 'Time to Smile' chosen to reflect the practices positive proactive approach to dental treatment. .
Dentist website requirements
Our research shows that most dentist websites currently fall foul of the Disability Discrimination Act (DDA) which requires them to be designed to be fully accessible to people with disabilities. As well as losing a potential patient, the site owner of an inaccessible website is open to legal challenge in the Courts. At Clifton Media, we build our sites to be fully compliant with the current legislation.
Ranking well in Google for dental search terms
Most people will use the internet to research possible dentists in their area which is why it is crucial that your dentist website shows up in search engine results pages. We designed the disadental.co.uk website to rank well in each of the major search engines (e.g. Google, Yahoo and MSN Live Search) for competitive key phrases and search terms.
Here are a few facts about how the disadental website performs:
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The website gets on average about 500 referrals per month from search engines. These are people who have typed in phrases such as 'cosmetic dentist in matlock' and visited the disadental website as a result. (we rank 2nd in Google for this search term)The disadental website ranks extremely well for competitive keywords and phrases
- It ranks very highly for the geographic areas which are covered by the practice. The highly prized keyword phrases 'Derbyshire dentist / Matlock dentist / Belper dentist / Wirksworth dentist all rank 1st in Google (see the table below)
- Other key phrases such as NHS dental fees also rank well in search engine results
We've listed below a sample of phrases which the website ranks highly for. You can see the results for yourself by clicking the underlined positions in the table.
Phrase used to search |
Google Ranking |
Yahoo Ranking |
MSN Ranking |
derbyshire dentist |
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Matlock dentist |
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Belper dentist |
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| Wirksworth dentist |
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| tooth whitening matlock |
Does your dental practice already have a website?
If you already have an existing website, then consider the following questions:
Contact us for a FREE web site' health check' which will cover the areas listed opposite.
- Does your existing website portray a professional image or is it in need of a makeover?
- Does your website reflect your brand values? Have you even thought about what your brand values are?
- Is your website up to date and easy to use and navigate?
- Is your website well structured?
- Do you find your existing website easy to update?
- Does your website rank well in search engine results? Try using Google to find your website using the sort of phrase your patients might use - for example if your dental practice is based in Lymington, use the phrase 'Lymington dentist' and see if it shows up
- Are you sure that your website is in accordance with the Disability Discrimination laws on accessibility?
- Are you able to view detailed information about your visitors (e.g. how many visitors / day visit your site, where they come from, how they found your site, what search terms they used to find your website and much more?.