Derby Website Design | Clifton Media | Based in Matlock, Derbyshire

Website Design

Your potential customers will make a decision about the trustworthiness and quality of your business within seconds of visiting your website.

Web design is our bread and butter. The majority of our time is spent on website design and development. We have been designing websites for 12 years for a variety of clients and wide range of industries.

Our eye-catching web design solutions are designed to make your brand succeed. We’ll work closely with you throughout the process with the aim of turning your website into a powerful asset for your business or organisation raising your profile.

A lot has changed in the online world since we launched in 2001 and we make sure we stay ahead of the game using best practices in the websites we design and build.

Bespoke Website Design – We will design your website around your business requirements
Manage your own Website – You will be able to update your own website using our simple Content Management System (CMS). Full training will be provided
Measure your website’s success - Using website analytics, you can learn how visitors are interacting with your site, which pages they are visiting and the phrases they used to find your site from search engines like Google
Ecommerce - Use your website to sell your products / services online.
Get found through Google - We will optimise your website so that visitors will find you through search engines
Website Redesign - If you are not happy with your existing site, we can help you redesign it

We’ve recently introduced a small business website package for budgets of around £600. Get in touch for a chat

Website Process

1 – ReviewWhat are your business goals and requirements?

Before starting, we’ll work together in analysing your business objectives and how the website can help achieve them.

We’ll cover a range of issues:

What is the site’s purpose?
Who is your target audience(es)?
Do you need to update site yourself?
What are your competitors doing?
Will you need help with copywriting and photography?
Do you need ecommerce?

2 – ContentHow will your content be organised?

We will then look at the content your site will need and how it will be organised so people can find it.

What Calls to Action will be required and how will they be achieved?

Do you want visitors to pick up the phone to you?
Download a white paper?
Buy something?
Suscribe to your newsletter?
Register for a free trial?

This stage may involve basic mockups and wireframes for the site.

We will also look at the keywords and phrases to target in Search Engines.

3 – Look and FeelWhat will the site look like?

We will need to first identify the tone you want your site to achieve. What look and feel is suitable for your business? We will also look at the websites and marketing materials used by competitors in your field. We often find that using moodboards will help to establish and help agree upon the ’tone’ that the site wants to achieve. These moodboards will then form the basis of our design ‘comps’ which will give you an idea of what the site will look like.

Should the site should make heavy use of photograhs or be more graphical / illustrative in nature.
What should the colour scheme be?
Which fonts / typography styles?

4 – Website Buildwe’ll build and test the site

We use proper web standards to build the website based on the agreed design. If you need to be able to update the site yourself, we will provide training in using the content management system. The site will need to be accessible to the wide range of browsers and mobile devices.

Website analytics will allow you to track visitors to the site, see where they come from (e.g. search engines / direct visitors / referrals from other sites) and for those that arrive via search engines, view the actual phrases they use to find the site.

How is your website performing?