Nick Cartwright

Ferrari sales, restoration and servicing Company

Website & logo redesign for a local Ferrari company

This was a really great project to work on –  it isn’t every day you get to work with Ferraris! Nick Cartwright is a local family run business based near Matlock which restores, services and sells Ferraris.  

Responsive WordPress website

  • Responsive Website works across desktop, tablets and smartphones
  • The client is able to add cars to the site through a custom administration area
  • Ferrari Restoration projects and news can be added directly by the client
  • Website built using WordPress and the Elementor Page Builder Plugin
  • Website analytics show there has been a large increase in referrers from Google visiting the site
  • We redesigned the logo updating it from the previous design

The new logo design

Before and after

The previous website was getting dated and was not optimised for smartphones and tablets.  The logo has also been cleaned up and redesigned so it displays better against a transparent background.

The previous website

The redesigned website

Website speed

Bearing in mind the subject matter, the design needed to be as visual as possible. The website has plenty of photos which are used to show  off their previous restorations and the cars they have for sale.  The  home page adopts a ‘long scroll’ design which we felt was appropriate for this client with a slideshow background of images at the top. 

Load time is always an important factor and as with  all  websites we produce, images are optimised so they load as quick as possible.  We managed to get the home page down to a load time of just over 3 seconds which is great considering the amount of content and images it holds. Factors such as  using a dedicated WordPress web host, optimizing the image file size, caching resources and optimising the scripts all contribute to page speed improvements. 

You can see from the Pingdom website speed test screenshot that the site is given a performance grade of ‘A’.