Planning & Design Practice. A website the team runs themselves.

Planning & Design first asked us to look at their website in 2018. The audit found quick wins: no secure connection, page titles that hadn’t been optimised, and a Class Q page that was quietly getting more visits than the homepage.

The 2019 site fixed those. By 2025 the practice had outgrown it, and the brief for the rebuild was clear.

• Look as considered as the practice’s own work, with project photography first
• Help homeowners and developers each find what’s relevant to them
• Let the team publish projects, news, campaign pages and local pages themselves
• Stand up well in search, including AI-driven search
• Load quickly, and stay secure and easy to maintain

Campaign and advice pages are built from ten optional sections. Each one has an on/off switch: flip it, fill in the fields that appear, and the page lays itself out in the house style.

We wrote help notes for all 121 fields. An admin help assistant that answers the team’s questions from the same guide is being built.

Projects are added through a simple form, then appear automatically on the matching service pages. Visitors filter them by service and by type of client, from homeowners to developers.

planningdesign.co.uk/projects

Rather than swapping town names into a template, each area page covers the local constraints, the councils involved, checked facts, the nearest office and the practice’s own projects nearby. Sections with nothing local to show simply don’t appear.

The Derbyshire round alone is 15 pages: a county hub, eight service pages and six towns. Sheffield has its own set. It’s the approach that has worked for Impact Physio’s area pages.

Each month, planning decisions arrive as PDFs and go out as a news article, social posts and a newsletter paragraph, checked for privacy before anything is published. About 20 went out in the first half of 2026.

planningdesign.co.uk

• Heritage · SheffieldA Grade II listed hall approved for use as a special-needs school
• Rural · South DerbyshireA barn conversion approved near Bretby
• Class QFarm buildings at Glasspool Farm approved as ten new homes
• PolicyWhat the new National Scheme of Delegation means for planning committees

Next: Google Ads rebuilt around search with proper tracking, more Google reviews, built up steadily, and a citation campaign. How the content works