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App & Plugin Development. Our own software, made for our websites.

When an off-the-shelf plugin isn’t good enough, we build our own. Each one is made for the way we build websites, in Etch with Automatic.css and WS Form, tested on a site of its own before every release, and updated automatically on every website that uses it. Our clients get software that fits their site exactly, no subscriptions to rented tools, and one team looking after all of it.

Made by
Clifton Media
Built for
WordPress, Etch, Automatic.css and WS Form
Updates
Automatic, from our own releases
Google reviews on We Love Teeth’s home page: a rating badge and a carousel of review cards, each with the Google G and five stars
Diamond Court Dental Practice’s Google reviews page on a phone

CM Reviews

Google reviews, collected every day and stored on the website itself, so they can be designed into any page: carousels, spotlights, walls, badges, a marquee and a pop-up. Always Google’s current figures, never a rented widget.

  • WordPress plugin
  • Google reviews
  • Etch
Read the case study
The Lead sources screen on a demo site: enquiries by channel, a chart of the last twelve months in coloured columns, and the latest enquiries with where each came from
An enquiry email on a phone, with a panel saying where the enquiry came from

CM Visitor Tracker

Every enquiry arrives knowing where it came from: the advert and search words, the Google search, the AI assistant, the social post, the newsletter or the leaflet. Built into WS Form, and it waits for cookie consent.

  • WordPress plugin
  • Lead tracking
  • WS Form
Read the case study
01

Why we build our own

Most websites are a stack of plugins from different companies, each with its own settings, its own subscription and its own idea of how things should look. Where it matters most, reviews, enquiries and knowing what brings in business, we’d rather the software was ours: made to fit, quick, and looked after by the same people who built the site.

  1. Made to fit

    Designed around Etch, Automatic.css and WS Form, so what a plugin shows is part of the page’s own design, and the site’s editors work with it in the tools they already know.

  2. Quick and private

    Data is kept on the client’s own website, nothing is loaded from other companies when a page opens, and anything that tracks a visitor waits for their consent.

  3. Looked after

    Every website updates itself from our own releases. If something ever stops working, the site tells us, before anyone else notices.

02

How every one is made

Our plugins run on client websites every day, so they’re built and checked with care:

  • A written brief first, in plain English: what it must do, and what it must never do.
  • Hundreds of automated tests, run on a throwaway WordPress site with made-up data before each release, never on a client’s site.
  • Checked in a real browser for page speed, layout at phone and computer sizes, and accessibility to WCAG 2.2 AA.
  • Independent code and security reviews before the big releases, with every finding checked before it’s fixed.
  • Never overwrites what you changed. If someone at the business edits something by hand, our software leaves it alone.
  • Updates from our own release channel, checked before they’re installed, so every site stays up to date by itself.

Have a project in mind? We would like to hear about it.

  • Book a callThirty minutes on a video call, at a time that suits youBook a call
  • Phone07515 730686
  • Email
  • BasedMatlock, Derbyshire