TecInteractive. Ten years, three websites, and a lot of meeting rooms.

TecInteractive’s own story begins in December 2005, in the Malt Shovel Inn in Wirksworth, where Tom Bamford and Rich Vine set up a business with no customers, no contacts and £50 each. They sold interactive whiteboards to colleges, kitted out offices for the London 2012 Olympics and moved into video conferencing, and by 2016 they called themselves meeting room technology specialists.

That June, David Bowler of Sibbalds, a client of ours (and of theirs), put Tom in touch with us. We had our first call on a Monday, and we’ve been their web studio ever since.

In 2016 TecInteractive wanted a site that was lighter, easier to scan and good on a phone. Headlines, our design note said, should talk to the customer about the problem being solved, and one of TecInteractive’s own phrases did that better than the rest:

The rest followed: clean and uncluttered, bigger type, a simpler menu, Tom’s own video on the home page and a free consultation form beside it. We moved the site to faster hosting as well (a test page loaded in three seconds instead of seven), which earned the best kind of review:

One idea from our first planning note had to wait: let visitors “choose your space”, from huddle room to conference room. It found its moment seven years later.

A website only brings in enquiries if there’s something worth asking for. We added slide-in forms in May 2017, and Tom soon reported back: “Splendid. First thrive lead came in yesterday!” That autumn we designed TecInteractive’s first guide, “Your Guide to Meeting Room Technology”, written by their writer Danielle Gaglione and offered in return for an email address.

In February 2018 a roller banner for TecInteractive’s stand led to a bigger change. Tom put it plainly: “meeting room means nothing to our audience we have realised!” So the tagline under the logo became Workspace Technology Solutions, and we redrew the logo as vectors to match. More print followed: a guide to TecInteractive’s workplace technology consultancy and a quote template in 2019, and in 2021 a second edition of the guide.

By 2020 TecInteractive wanted bigger projects, more ongoing support work and a closer partnership with the office designers Blueprint Interiors, while the site was still built around products and packages. We planned a new one through the first lockdown, from one rule in our planning document: “Everything needs to be kept SIMPLE.” Video conferencing went up front instead of hiding under Services, Danielle wrote the copy, and the site was built in Elementor so the team could edit it themselves. (Danielle went from “I’m really struggling with elementor” to “my new found Elementor skills” in less than a month.)

Moving a site is where search rankings usually suffer, so we took the busiest pages from sixteen months of Google Analytics and gave each old address a new home: 227 redirects, set up from scratch “to avoid ‘chained’ redirects”. The traffic held: by October, clicks from Google were above 1,200 a month.

Behind the scenes, every form now fed TecInteractive’s CRM and email lists, phone calls from the site were tracked, and Repeat Digital ran the Google Ads.

In late 2022 TecInteractive’s marketing strategist, Christina Bolton of CMB Marketing, invited proposals for a new site. Ours said something unusual for a website proposal:

Plenty of TecInteractive’s search traffic came from people trying to fix their own video calls. They read the articles; they didn’t book installations. So the new site would lead with Easy AV, TecInteractive’s pay-monthly service, show real projects and real people instead of stock boardrooms, and send every enquiry into the CRM with where it came from attached.

We designed it in Figma before the new copy existed, so everyone could react to something real, and Purpose Media wrote the copy. The home page opened with TecInteractive’s brand film, and each kind of room had a photo collage with pulsing hotspots: Christina mocked them up in PowerPoint, Tom wrote the words, and we built them. The site went live on a Friday afternoon in July 2023, just before Tom’s holiday.

Eleven days after launch, Tom wrote: “First lead just came through on the new website!”

The site keeps changing with the business. In November 2024 it was relaunched with sections for sectors, room types, case studies and technology partners, with copy by Clare Taylor of Apricus Marketing. Team profiles, an Our Customers page and a case-study film for Gleeds followed in 2025, and that November we dressed the whole site in TecInteractive’s new brand, designed by Vine Studio. Along the way we also set up AV Tech Shop, an online shop with live stock from TecInteractive’s suppliers.

Good websites are a team effort, and this one has had several good teams. Who did what: