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The Dental Implant Practice. Website, courses and referrals
Implant dentistry in Cirencester and Stow-on-the-Wold, and the practice local dentists refer their patients to.
Every detail planned
The Dental Implant Practice – Cirencester and Stow-on-the-Wold
We rebuilt their 2013 website from the ground up, brought their Bite Size courses into it and kept every referral secure.
- 127Pages, with every address from the old site still working
- 35Bite Size courses moved in, with every booking
- 100Google PageSpeed on a computer, and 94 on a phone
- 9Referral services, each with its own clinician
01
Thirteen years on
The old site had served the practice since 2013, but it was built before phones mattered, and its case studies had lost their photos along the way.
The new one is clear, quick and the same on every screen. All 95 of the old addresses still lead to the right page, so links from other dentists and from Google keep working.
The old home page as the Internet Archive last kept it, in August 2025, and the new one.
02
Bite Size, brought home
Bite Size Education is the practice’s monthly evening study club for local dentists. Since 2023 it had lived on a website of its own. Now it’s part of the main site, with all 35 courses and every booking carried across, and the old Bite Size addresses forwarding to the new pages.
The practice runs it themselves. Adding a course takes a couple of minutes: date, time, venue, CPD hours, fee, tutors and information sheets, each field with a line saying what it does on the website. The status looks after itself, from Booking open to Past course, and one switch marks a course as full.
The courses as the practice’s editors see them, and the same courses on a phone.
- Booking, unchangedDentists book on the course page. The practice gets an email, the booking lands in their spreadsheet and the dentist joins the mailing list, just as before.
- Past courses keptEvery past course stays on the site, a record of the study club’s work since 2023.
- Tutors from the teamPick a tutor from the team and their photo and biography appear on the course.
03
Referrals, kept secure
Dentists across Gloucestershire send their patients here for implants, scans and specialist care, so referring had to be quick, and it had to be secure.
The online referral form isn’t a website form at all. It runs on a secure, encrypted service: the referring dentist fills it in, attaches X-rays and sends it straight to the practice. No referral or health details are ever sent through or stored on the website. Dentists who prefer paper can download the same form as a PDF or a Word document.
Three ways to refer, on the Dentist referrals page. Nine referral services each name their clinician, where they’re available and a price guide.
04
Every photo in the same light
The practice’s photos had been taken over many years, in different rooms and different light. We edited every one so they share the same soft, natural light and the same colour: the surgeries, reception and the team, from the dentists to the front desk.
Five of the practice’s photos as they appear on the new site.
05
Fast, and easy to keep up to date
Google’s PageSpeed test gives the home page 100 for performance on a computer and 94 on a phone, with 100 for best practices and SEO on both. The old site scored 70 on a phone.
Google PageSpeed · on a phone
- Performance
- 94
- Accessibility
- 97
- Best practices
- 100
- SEO
- 100
On a computer
- Performance
- 100
- Accessibility
- 97
- Best practices
- 100
- SEO
- 100
Google PageSpeed Insights, home page, 19 October 2026, 10:24pm, the night the site went live. Scores vary a little from one test to the next.
- Prices in one placeEvery fee lives on one settings screen. Change it there and every page that mentions it changes too.
- Google reviewsRecent reviews of both practices, synced every day by our own reviews system, shown in a carousel, badges and a review wall.
- Ross’s videosHis YouTube channel appears on five pages and updates itself every day.
- Both practices, side by sideAddresses, opening hours and maps kept in one place for each, with a Street View tour inside both.
- Where enquiries come fromOur own enquiry tracker tells the practice how each enquirer found them.
- Privacy firstNothing that tracks visitors loads until they agree, and maps and tours wait to be asked for.
Results
The new website went live on 19 October 2026. It scores 100 for speed on a computer, runs the practice’s courses without a separate site, and keeps every referral off the website.
The practice now looks the way it works: careful, modern and planned down to the last detail.
Built with
- WordPress
- Our own Google reviews system
- Our own enquiry tracker
- Our own cookie consent
- A secure, encrypted form service
- Privacy-friendly visitor analytics
Designed and written by us, with every page checked against the practice’s own price lists and GDC guidance.
Have a project in mind? We would like to hear about it.
- Book a callThirty minutes on a video call, at a time that suits youBook a call
- Phone07515 730686
- Emailhello@clifton-media.co.uk
- BasedMatlock, Derbyshire